Nissan joined forces with Lucasfilm to launch the “Rogue One Star Wars Limited Edition” Rogue SUV, using TV spots, social media, and VR experiences at the New York Auto Show to tap into Star Wars fandom. The campaign positioned the SUV as both a functional vehicle and a collectible conversation piece, while dealership incentives like Death Trooper helmets and special badging drove excitement, showroom traffic, and fan engagement.