Description

Cinderella isn’t just a princess. She’s a badass.
At 5AM, glass slippers give way to sneakers as thousands of princesses race through the Magic Kingdom toward the finish line at Epcot.

What began as a self-initiated poster turned into a full-blown campaign that tripled race sign-ups. Disney partnered with Lady Footlocker stores across Orlando, bringing the magic to life with custom in-store displays complete with glass slipper installations.

Bibbidi-bobbidi-boom.

PHOTOGRAPHER: David Roark

Awards

Clio, Charlie Awards, Best in Show, Gold & Silver Addys