Description

Cinderella isn’t just a princess. She’s a badass. At 5 AM, glass slippers give way to sneakers as thousands of princesses race through the Magic Kingdom toward the finish line at Epcot.

What started as a self-started poster turned into a full campaign that tripled race sign-ups. Disney teamed up with Foot Locker stores across Orlando, bringing the magic to life with custom in-store displays, including glass slipper installations.

Bibbidi-bobbidi-boom.

Awards

Clio, Charlie Awards, Best in Show, Gold & Silver Addys